One major aspect of this initiative is Today at Apple, a series of community-oriented daily sessions which inform the physical layout of all new Apple stores. B2dj4vLsMZĪs with many of the company’s recent and more significant retail stores, the new University Village location places emphasis on the idea of creating a modern town square, a gathering place for the community. The people in the Apple Store deny all knowledge of what this new building is. It was only when construction began that the sea of asphalt was parted and a temporary fence and steel framing broke the buildings’ gaze. The two competing storefronts once eyed each other like characters in a Wild West showdown from opposing sides of a parking lot dividing the plaza down the center. Glass entryways open onto a sheltered plaza at the same level, blending the interior and exterior of the building as it connects to a landscaped green space and the rest of the shopping center.įacing the new University Village store on the east and west sides are Apple’s existing location and a Microsoft store, respectively. Natural light streams in through a skylight extending from the ceiling to the ground, where a miniature garden has been transplanted inside the store. Inside, brightly speckled terrazzo floors support a larger and more open retail area and a gathering space Apple calls The Forum, where educational sessions and performances are held in front of a large video wall. With a slim, drawn-out roofline planked by natural wood and a glass entry anchored by smooth limestone walls, Seattle’s newest store bears little resemblance to the outgoing facade. According to Apple, a grand opening is set for 9:30 A.M. The new structure will replace a smaller Apple store located next door in the same plaza. Apple has announced a new retail location in Seattle, Washington’s University Village, an upscale shopping center just north of the University of Washington.
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